Ernie Els i Brand Ambassador & Founding Partner
An entrepreneur, owner of The Els Club’s, The Big Easy Restaurants, Master of golf course design and golf academy.
Ernie Els is one of the most successful golfers in the history of the game, having won 70 tournaments since turning professional in 1989, including two US Opens, two Open Championships, and a record seven World Match play titles.
Ernie’s partnership and endorsement of First & Foremost Hotels and Resorts is an invaluable asset accelerating brand ‘buy-in’ and reputation.
Mike Scully i Team Leader
Mike Scully is the Team leader for First & Foremost, a bespoke hotel asset, development and operations company. His role is to inspire & develop the resort.
With a career spanning 30 years and three continents, Michael has played an instrumental role in the development and Management of 10 major 5 star hotels and over 70 original food & beverage outlets, including an unsurpassed array of themed concepts. His professional travels have taken him to the largest hospitality groups in the world, including Sun International, Accor, Crowne Plaza, Forte, Le Méridien and Starwood.
Heads New Openings & Technology
In 1989, David joined Holiday Inn Worldwide in Belgium as Project Architect and in 1993 moved to Dubai, along with 4 key executives, to establish the Middle East Regional Office, as Regional Director of Technical Services. During the following 7 years this team were responsible for the management of ultimately 50 properties including resort, hotel, conference and residential developments.
Heads Business & Brand Development
A hospitality and brand building executive with over 30 years’ experience within the premium upscale hospitality resort and tourism trade, from developments in Greenfield stage, openings, acquisitions and existing operations in the regions of Western Europe, North America, Middle East, Africa and Asia. A track record reflecting strong corporate, management and ownership relationships.
With almost 35 years plus in the hotel, travel and hospitality business, having been involved in the start up of 2 international hotel groups and 3 travel companies at senior director level whilst obtaining a high level of achievement with these ventures. Stewart adds a wealth of experience in the worldwide travel industry including long haul travel to our traditional destination of the Middle East, Indian Ocean, Caribbean and Asia.
Marketing & Graphic Design
14 years building brands such as British Airways, Emirates and 7up in Dubai – just to name a few. These also encompass startups, including his own Dubai agency in 1991 called, ‘Face to Face’. As the creative/marketing director for Primal MD, Mark brings with him an entire spectrum of experience and know-how, designing our corporate identity and effectively developing and executing our marketing and communication objectives.
Heads Project Management
Joanne has extensive experience in the project management of various projects with expertise of initiating, planning, executing, controlling, and closing the various tasks related to carrying out successful project implementation, execution and handover of a project in order to achieve the project goals and constraints.
Commercial & Contract Management
Claire has extensive experience with developing and maintaining cost information and budgets as well as developing contract documents and bills of quantities, assisting in tender valuations and negotiations, identifying and monitoring commercial and contractual risks, value engineering, cost monitoring and change management, analysis of payment certificates and variations, cost reporting, procurement, dispute resolution and related activities through the various pre and post contract construction phases.
Heads Project Design
Howard is Principal and Co-Founder of Kuo Diedrich. As a respected luminary on design, he travels the world assisting high profile clients in creating successful projects by delivering solutions that are elegant, innovative,and authentic. He is a member of the American Institute of Architects, ULI (Urban Land Institute), the Perimeter Insiders, a guest speaker at Hampton University, and a regular attendee of golf industry conferences worldwide.
Since 2008 he has also been a key team member in delivering conceptual and design for The Els Clubs, The Els Club Estate Villas, Els Performance Golf Academies, Landscaping and Masterplanning.
Leads Concept Management
Tobias is a seasoned hospitality professional that combines experience ranging from senior executive roles of both luxury hotel operations – from boutique to some of the largest properties in the world.
His career shifted from the world of luxury hotels and joined the 6800 room MGM Grand in Las Vegas as Vice President, Food & Beverage. Managing 55 profit centers, 2,500 employees with an annual F&B revenue of US$275m he led growth by partnering with the world’s finest chefs, restaurateurs & designers and creating more than 20 new venues. He later continued by leading MGM MIRAGE worldwide developments.