One of the key components to a successful business is the implementation of proven financial records and analysis. First & Foremost recognize this and as such, to ensure smooth control of the business, we can provide the following support functions.


First and Foremost Hospitality is a hotel management group. The company can be broadly defined as a brand management company providing hotel operating services consisting of both management and marketing.

First and Foremost is a revenue and asset management specialist. First and Foremost’s team have built and developed some of the Middle East’s most spectacular and profitable resorts and developments. From one of the most successful bars to the busiest restaurants we have designed, developed and managed these successes. Not restricted to the Middle East, our experience has increased the value of a boutique London hotel by over 20% in less than two years.


  • CENTRIUM – State-of-the-art Central Reservation System
    • With over 50 years of experience in Travel, hotel distribution and technology we are confident we can meet any requirement and deliver outstanding results.
    • Cutting edge technology for hotel distribution and room sales. A Leading central reservation system with distribution opportunities to increase sales and revenue for your hotel
    • Booking repository
    • Full CRM package
    • Over 100 tour operators
    • Over 5000 call centre staff
  • COVE BEACH RESORT is a unique collection of lifestyle beach resorts. Each resort has its own distinct personality: architecture, interior design and individual offerings vary by location and hotel, yet common to all are a relaxed vibe where contemporary meets Mediterranean aesthetics.
    • strong partnership & access
    • Lifestyle Beach Club
    • Superior Services And Strong Software (F&B)
  • Ernie Els – Known by many around the world for his Hall of Fame golf career
  • U by Utopia is a cosmopolitan, luxury and distinctive
    brand, bursting with personality

    • U Retreat is the perfect spot for a weekend getaway to the country.
      Couples can spend quality time together, enjoying the lush, green natural surroundings and luxury facilities.
    • High Occupancy Rates – Hotels achieve over 90% occupancy year round